pitch, promote + pester

Thursday, November 29, 2012






































Believe Be Love - 8x10 giclee print  available of my handcrafted collage (vintage paper, ink & gouache) Susan Black

believe, 
be brave
be love, 
be bold ... 
be bright 

I know, I know ... be extremely bright, be neon bright :-)

pitch, promote, pester (& occasionally plead) 

A huge part of my job is spending time pitching & promoting me, my stuff & my skills.  In this new, wild, amazing land of online-ness where the depth & breadth of incredible creative talent is deeper than the deepest ocean & wider than the sky ... you have to be brave, bold, very persistent and get yourself out there, you need to do whatever you can think of to get yourself noticed because the competition for illustration and licensing gigs has never been more fierce. And then, even once you've been noticed and you snag a great customer it continues to be a part of the job to keep pestering them. Sending them new work ... a quick hello. A wee plead  Hey ! Hello. Hope you're well. I'd love a new project ... just saying. Lately the pitchin' promoting & pestering of me has been top of mind. As of Dec 01 (this Saturday) check out my new sidebar ads on both myowlbarn.com  (a natural fit dontcha think?) & on daily favourite paper stuff & all round creative blog Elise Blaha

I'm sending off a fancy pants, snail mail, illustration package of goodness today to a dreamy, big fish, (secret for now) would-love-to-work-for client, - fingers, toes & paws all crossed. And earlier this month I sent an email promo of my 2013 Botanica Wall Calendar to my top 6 favourite design blogs & Holy Cow ! I was featured yesterday Hooray ! at Print & Pattern (most excellent UK based all things illustrated & pattern blog) and look for me (& my Botanica calendar) showing up any day now on Design Crush & favourite fav design blog, long time supporter of 29 Black Street and fellow Canadian PoppyTalk - thank you Jan! It's ever sooo satisfying (not to mention lovely & validating) when some of my me-marketing pays off.

in case you missed it in the body of the above copy Hey we're on Print & Pattern - Hooray !

9 comments:

John said...

Fingers and toes crossed. We're good at that. Worked for Rachel, got her out of Bacteria Gardens.

dalyce said...

You are my inspiration. So happy for you. Hard work paying off!!!!

Susan said...

Thank you both !
much appreciated constant commenters ;-)

Leigh said...

Hi Susan !

Marketing, pitching and promoting are such a huge part of our jobs. Some days I think I do more of that, than painting!

Keep Going!

Sybil said...

All the cats and all the dogs -- fingers and toes and paws crossed

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