HOW magazine cover illustration sketch No.1a good coversubtitled - and/or the fine art (& craft) of knowing when to stop.
Oh my, I've been doing a bit of
stewin' and you know how I love to stew.
The current issue of HOW magazine not only has me
featured in an article on hand lettering but it's also the issue of my failed, potential big deal, cover assignment (more info
here). The big double issue, the 25
th anniversary ... and an opportunity presented to the 29 Black Street CE* like none other (to date).

In my home office I have a large bulletin board and said failed cover collage illustration has been pinned to this bulletin board since the failure
occurred (early November). In other words I am looking at this failed assignment daily and many, many times daily and like those V-8 commercials I have recently
thunked my own self on the noggin', the big
geezly light bulb has gone off in my head and I've just today come to terms with the fact that what I produced might have been a beautiful collage of texture and pattern but was ultimately,
not at all - a good cover.
I've been a designer for nearly 25 years and I should have known better. The top image was my original sketch/mock up to which the art director requested that I make sure that my final was
tres rich with pattern & texture. Can you say
Go Wild Girlfriend !?! an out of control, speeding collage train. I took it too far, way too far. I did not know when to stop. There are some simple basic rules when designing covers (of any variety - album, CD, book) like miniature posters
they must grab for attention. Clarity and hierarchy are two essential qualities that leap insistently to mind.
The message intended to be communicated must be clear - easy to read and to understand and also the hierarchy of information must be well communicated. In this case HOW (the magazine's masthead/logo) should jump out at you first , then the 25
th issue tag line and then finally a few equally weighted bits of info. Plus this message should be able
to be communicated as someone is hurrying by the new stand.
Oh hey look ! it's HOW's 25th issue, the design annual. Thunk !!
Thunk ! Thunk !
Pas
de clarity, pas
de hierarchy = failed magazine cover assignment. In other words I blew it !
I don't think that I'm trying to beat myself up about this one
but I am
very glad that I'm finally getting around to a proper critique (or post mortem) of this CE* flop. It is all part of the process of moving forward and becoming better ... and better. And just like some other things in my life that cause me to get a
stewin' it helps tremendously to talk about those things here, on my blog.
Inset photo is of the final published cover design.
Ah yes, tres rich in texture and pattern but pas de clarity or hierarchy*CE - Creative Empire